We read and re-read the lessons of history

13D’s research is generated on the streets of cities around the world, online platforms and discussion groups, and over dinners with today’s most promising thought leaders, not behind closed doors. We read and re-read the lessons of history—they are integral to making sense of the world today.

We try to decipher the complexity of the world and simplify it for you.

To give you market foresight, we look at the world through multiple lenses—mathematics, economics, engineering, physics, psychology, and other disciplines—and use multiple models to turn information into insight and spot broader trends that others are missing.

We are agnostic interpreters of what the markets are telling us and contrarian by nature, regularly challenging mainstream consensus.

We tell truth to power and raise human consciousness, and we try to spread compassion and empathy because compassion is good for business.